From engineer
to performance
marketer.
I started in technology. A B.Tech in Information Technology, then an MBA in Marketing. When I moved to Canada, I went deeper still with a Post-Graduate Diploma in Marketing Management and Digital Media. On paper, an unusual path into paid media. In practice, it is exactly why I think differently about it.
Where most marketers see campaigns, I see systems. Where most see ad spend, I see data architecture, signal quality, and compounding return.
"The first time I helped a client get real results from their advertising, I understood something that has not changed since: done right, this work does not just move numbers. It changes what is possible for the people behind the business."
That is still why I do it.
By 2020 I was at Google, managing paid media strategy for 650 plus SMB clients and training teams of 30 to 50 on Google Ads products. That is where the foundation got built. Fast. At scale. Across every kind of business.
Since then: agencies, DTC brands, enterprise finance. Each one taught me something the last one did not. Today I work with founders and agency owners who are done guessing and ready to build something that compounds.